• POST PRESS RELEASE: Harare’s High Fashion Hits New York Fashion Week Scene

    New York, NY September 10, 2016 —Mary Thondhlana-Moore , Founder of Shangani Fashions premiered and sold her collection at the launch of the Adiree concept store in SOHO, 104 Charlton Street (between Hudson Street and Greenwich Street). The concept store took place during New York Fashion Week on Saturday September 10th, as a part of a …

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  • POST PRESS RELEASE: Gambia Game Changer in Fashion

    New York, NY September 10, 2016 — Nay Secka, Founder of Tegaa premiered and sold her collection at the launch of the Adiree concept store in SOHO, 104 Charlton Street (between Hudson Street and Greenwich Street). The concept store took place during New York Fashion Week on Saturday September 10th, as a part of a …

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  • POST PRESS RELEASE: Lifting Liberia Through Luxury and Craftsmanship

    New York, NY September 10, 2016 — Robin S, Founder of Sareptha Rose premiered and sold her collection at the launch of the Adiree concept store in SOHO, 104 Charlton Street (between Hudson Street and Greenwich Street). The concept store took place during New York Fashion Week on Saturday September 10th, as a part of …

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  • POST PRESS RELEASE: NYFW Meets Africa, Trunk Collectives, Adiree Concept Store

    We hope you were able to attend Adiree  NYFW Africa : Trunk Collectives. If not no worries. We’re here to share our stories.      Trunk Collectives flourishes during, New York Fashion Week Africa. Brands that took part in the newest event platform Trunk Collectives were featured in Soho. Trunk Collectives is a contemporary growth-hacking and …

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  • Reduce, Reuse, Recycle

    If you grew up in an African household you most likely grew up knowing never to waste things. Some would even go on to say that the act of upscaling, an act that is being so popularized now, has been imbedded in African culture ever since. Many African designers have continued the practice of recycling in …

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  • Designed to give back: Christian Louboutin X La Maison Rose ankara print bag

    For all of our Akara print fanatics we’ve got something else to add to your list. Popular Italian accessory designer Christian Louboutin in collaboration with La Maison Rose created the “Africaba” tote bag. Embroidered in an elegant cursive font , this soft body bag is dressed in vibrant patches of ankara print, woven panels, and a beautiful beaded …

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  • Designer to watch: Kepha Maina

    As the African fashion industry grows immensely it can get a little crowded. Designers from all over the continent are striving to showcase their talents to the world and push for their voices to be heard. One rising African designer whose clothes speak for themselves is Kenyan designer Kepha Maina. Kepha Maina just released his Spring/Summer …

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  • Golden Coast: Choolips new collection from Ghana

    Choolips is an amazing textile and garment brand working intimately with artisans from around the world. Choolips released their core collection called   “Golden Coast”, named after its production base by the Gold Coast in Ghana, West Africa. The textiles are hand printed with Ghanaian Batik techniques in an array of soft palette pinks and greens bursting with yellow …

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  • Kenyan creatives release short fashion film “To catch a dream”

    “To Catch a Dream” is a short film created by Kenyan art collective The Nest. The film, written and directed by Niorobi artist Jim Chuchu, ‘To Catch a Dream” tells the story of Ajuma (embodied by iconic Kenyan model Ajuma Nasenyana), a widow whose sleep is disturbed by a recurring nightmare. As medicine is no help, Ajuma …

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  • Africa Athleisure: Culturally inspired Sportswear

    There is no better time to get into shape than the summer! With the many tempting foods and grand adventures you will be consuming this summer your health must not be compromised, so that you can eat more and enjoy more ofcourse. Here are some of our favorite culturally inspired sportswear brands that will encourage …

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